This kind of behavior is well understood among techies. We all know about the "DRM printer ink" issues. I think most "average joes" don't really get it. DRM on

This kind of behavior is well understood among techies. We all know about the "DRM printer ink" issues. I think most "average joes" don't really get it. DRM on juice packs is something they can wrap their brains around. I'm imagining this is the first time non-techies are encountering this in a way they understand.