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I can't get over this quote from a Bloomberg article on this: '[Juicero founder Evans] declared that his juice press wields four tons of force — “enough to lift
by tgb 10y ago
I can't get over this quote from a Bloomberg article on this: '[Juicero founder Evans] declared that his juice press wields four tons of force — “enough to lift two Teslas,” he said.'
[1] https://www.bloomberg.com/news/features/2017-04-19/silicon-valley-s-400-juicer-may-be-feeling-the-squeeze https://www.bloomberg.com/news/features/2017-04-19/silicon-v...
- tommoor 10y agoWell, at least it wasn't "enough to lift MY two Teslas"
- paulcole 10y agoDay and Night Teslas. Always be playing offense!
- JohnJamesRambo 10y agoClassic case of overengineering for no reason, when it has been discovered that the packets can be squeezed by hand and yield almost identical amounts of juice.
- solatic 10y agoNot so much of overengineering, but of a failure to properly segment the market and find product-market-fit. Remember, they're putting some serious markup on those pouches (like any "capsule"-style product e.g. Keurig/Nespresso), so they could probably sell the pouches and app (for those features like reminding people to drink before it goes bad) by themselves and make a decent enough profit that way to serve as a foundation for future growth. The $400 machine could then be marketed as the premium, upmarket option - allowing you to freeze the pouches, allowing you to get pouches with fruit and vegetables that are harder to squeeze by hand, etc. Now, the pouches are probably too expensive anyway, and the $400 for an upsell is also probably too expensive anyway, and Jeff Dunn probably raised too much, too quickly (forcing those kinds of high prices), but... that's a different matter.
- bbctol 10y ago"Hmmmm, what's an object that's heavy but still shows off my high-tech credentials..."