The "free child care" aspect I would think definitely helps. I have co-workers that are either lucky enough to have parents around to help or end up paying $2k/

The "free child care" aspect I would think definitely helps. I have co-workers that are either lucky enough to have parents around to help or end up paying $2k/mo for pre-school for their very young kids. The kids had to be put on a waitlist before they were even born. I'm in the US, in Los Angeles.