Agreed. They (i.e., Disney and Viacom) do have princesses-types doing actiony stuff thinking it's the same thing. And encouraging women to lean in. They don't

Agreed. They (i.e., Disney and Viacom) do have princesses-types doing actiony stuff thinking it's the same thing. And encouraging women to lean in. They don't typically write those females to think like a someone in engineering, exploration, or security, though. Boys watch Batman be Batman, train hard, think ahead, get beat up, but still be heroic. Girls watch, what, the girl from Brave do action hero things and fight with her mom. Or the princesses from Frozen use amazing powers to resolve what end up being relationship issues. Honestly, though, I suspect it's difficult to get writers for kids' shows that can think like, say, a theoretical physicist. Writers tend to get art or English degrees.