3 ms·

How to get cheap and targeted paid traffic?

11 points by aymeric 16y ago

aymeric 16y ago
I'd be interested to hear how you guys kickstart the traffic on a new website. (Let's assume you don't have a huge following on your blog or on Twitter)
- iworkforthem 16y ago
  here's what i did for one of my startup. this is what i did, hope it help someone. - do a monthly update video on the startup. it keep my users informed on what i have been up to. - demo at startup events/conference. this really help you to connect with your users in persons. - having a blog/twitter/facebook fan are a must, it help to u connect with people n start a conversation. u never know, it could get to Michael A... n u hit jackpot. :P
- pierrefar 16y ago
  Before starting development, and especially during development, keep an eye on a very broad set of Google Alerts that blanket your market. Read each alert carefully and identify websites that talk about your market or your competitors. This will give you a list of places you can start a conversation with. So while you're preparing for launch, keep notes of each candidate website. Notes to keep: name of the author of the article, URL of the article, when it was written, etc. Now when you can share something, email them saying you read their article about X and thought they might be interested in this new thing you just built. Tell them very briefly (2-3 sentences) what your new thing does/is and how it's different, and give them your contact details (including phone or Skype - some like to chat). This strategy becomes more important after launch as you don't have to wait before getting in touch. You can email them immediately as they can see your live product.
nethergoat 16y ago
(Disclaimer: I work for Bizo) Bizo allows you to target on specific business demographics (Company Size, Job Function, etc.), and to do so cheaply (starts at $5/day). One advantage Bizo has over Facebook, StumbleUpon, etc. is that the ads are shown across many websites instead of just one. Unfortunately, "professional coach" is not one of Bizo's targetable segments, so other offerings may work better for CoachFire. Your other sites, however, may be a better fit: http://www.bizo.com/marketer/selfserve http://www.bizo.com/marketer/selfserve LinkedIn has a similar offering (https://www.linkedin.com/directads/ https://www.linkedin.com/directads/) that allows you to target people in the "Professional Training and Coaching" industry, but, similar to the other sites you mentioned, ads will only be shown to users browsing LinkedIn.
- noelchurchill 16y ago
  I manage the SEM campaigns for Vistage (business coaching) at a digital agency. Looks like Bizo might be a good fit for them. Anyone in particular I should talk with to get some more info?
  - nethergoat 16y ago
    Great, drop a line to greg@bizo.com - he can get you started and answer any questions you have
- aymeric 16y ago
  Thanks for pointing at LinkedIn DirectAds, I will give it a try and update my blog post. I will also check out Bizo. Does it allow for small budgets as well? (like 5$ or 10$ a day) EDIT: Answer to my own question: Self Serve allows $5 up to $300 per day.

11 points by aymeric 16y ago

I'd be interested to hear how you guys kickstart the traffic on a new website. (Let's assume you don't have a huge following on your blog or on Twitter)

iworkforthem 16y ago
here's what i did for one of my startup. this is what i did, hope it help someone. - do a monthly update video on the startup. it keep my users informed on what i have been up to. - demo at startup events/conference. this really help you to connect with your users in persons. - having a blog/twitter/facebook fan are a must, it help to u connect with people n start a conversation. u never know, it could get to Michael A... n u hit jackpot. :P
pierrefar 16y ago
Before starting development, and especially during development, keep an eye on a very broad set of Google Alerts that blanket your market. Read each alert carefully and identify websites that talk about your market or your competitors. This will give you a list of places you can start a conversation with. So while you're preparing for launch, keep notes of each candidate website. Notes to keep: name of the author of the article, URL of the article, when it was written, etc. Now when you can share something, email them saying you read their article about X and thought they might be interested in this new thing you just built. Tell them very briefly (2-3 sentences) what your new thing does/is and how it's different, and give them your contact details (including phone or Skype - some like to chat). This strategy becomes more important after launch as you don't have to wait before getting in touch. You can email them immediately as they can see your live product.

nethergoat 16y ago

(Disclaimer: I work for Bizo) Bizo allows you to target on specific business demographics (Company Size, Job Function, etc.), and to do so cheaply (starts at $5/day). One advantage Bizo has over Facebook, StumbleUpon, etc. is that the ads are shown across many websites instead of just one. Unfortunately, "professional coach" is not one of Bizo's targetable segments, so other offerings may work better for CoachFire. Your other sites, however, may be a better fit: http://www.bizo.com/marketer/selfserve http://www.bizo.com/marketer/selfserve LinkedIn has a similar offering (https://www.linkedin.com/directads/ https://www.linkedin.com/directads/) that allows you to target people in the "Professional Training and Coaching" industry, but, similar to the other sites you mentioned, ads will only be shown to users browsing LinkedIn.

noelchurchill 16y ago
I manage the SEM campaigns for Vistage (business coaching) at a digital agency. Looks like Bizo might be a good fit for them. Anyone in particular I should talk with to get some more info?
- nethergoat 16y ago
  Great, drop a line to greg@bizo.com - he can get you started and answer any questions you have
aymeric 16y ago
Thanks for pointing at LinkedIn DirectAds, I will give it a try and update my blog post. I will also check out Bizo. Does it allow for small budgets as well? (like 5$ or 10$ a day) EDIT: Answer to my own question: Self Serve allows $5 up to $300 per day.