It would probably only take a few months to work out if the tool was going to drive a return for you, that is $45. I doubt the kind of customer they would want

It would probably only take a few months to work out if the tool was going to drive a return for you, that is $45. I doubt the kind of customer they would want would be one that wasn't prepared to put down $45. I realize it is a different target market but often SEO/search marketing/email/retargeting solutions can cost thousands of dollars upfront, without any guarantee of a return.