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"Nice ad you've got there... be a shame if something were to happen to it..." Implication: Want your ads shown to people? Don't risk another provider, serve th

• stephenr 9y ago
  I don't think it's quite as nefarious as that. Essentially, I believe Google and a subset of their industry competitors (other ad networks) have two goals here: 1. to stem the losses imposed by 100% ad/tracking blockers, by providing a default blocker that deals with very obnoxious ads that might prompt average users to install one of the existing ad blockers. 2. to reduce their need to pay protection money to AdBlock plus etc. So, if you happen to be using ads that are overly obnoxious (popups, autoplaying videos, etc) then yeah, your message is basically what they're saying, but not because it's non-google, just because it's making the other ad networks look bad. I don't know how they'll implement it technically, but the fact that they are not talking about the WebKit-style content blocking using compiled pattern lists means they probably have little interest in benefitting end-users (webkit content blockers give better privacy, performance, battery life etc, compared to traditional "run this code every time a website loads" blockers)