Before that I ran my own semiconductor brokerage abd the approach was the sane. "what about your job sucks?" "it sucks when I plan a build for Monday and 49 ch

Before that I ran my own semiconductor brokerage abd the approach was the sane. "what about your job sucks?" "it sucks when I plan a build for Monday and 49 chips show up but 1 doesn't arrive until Wednesday. So my customer is mad that we are behind schedule and I pay mt staff to stand around.". So I started selling complete kits. One vendor, One PO and one box of components that arrives on time with everything in it. Doesn't matter that I now have a known brand behind me. Customers want the same essential thing: That you care about their success. I still answer my cell in the middle of the night during an outage because clients want to know i care and feel their pain because my company is impacting their ability to be successful, to pay employees, to pay bills, to feed their families. The point is the same throughout and hits at my philosophy. I don't sell servers or hosting or support. We sell good days. We sell a developer wowing his or her boss. We sell an absence of worry that a client will be pulled away from time with their family to solve a web issue. We don't sell RAM and processors. We sell good days.