Exactly. Everyone wants to buy but no one wants to be sold. Clients need a navigator on their journey to find a solution to their problems. They care about t

Exactly. Everyone wants to buy but no one wants to be sold. Clients need a navigator on their journey to find a solution to their problems. They care about that. I tell my team the answer is never "no", its either "yes" or "not yet.". Most salespeople want only yes because they care about their needs. They become great salespeople when they realize their job is to serve their clients, not themselves. The OP should view his research the same way - stop thinking about your dreams of building something and start thinking about helping people. The sales will solve themselves if you get to that place in an authentic way.