Core points There are 3 necessary, but not sufficient conditions for innovation to take place: 1. Starvation of familiar resource, forcing you to find

Core points There are 3 necessary, but not sufficient conditions for innovation to take place: 1. Starvation of familiar resource, forcing you to find new approaches, doing things in a different way; 2. Pressure that forces you to engage in the problem; 3. Perspective Shift to allow different patterns and ideas to be brought into play. Creativity is just one way, and not necessarily the most effective to achieve perspective shift. In fact I am increasingly of the opinion that creativity is not a cause of innovation, but a property of innovation processes, its something that you can use as evidence of innovation, but not to create it. There are related videos at http://www.youtube.com/user/CognitiveEdge http://www.youtube.com/user/CognitiveEdge