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>the kids can learn quickly how to determine if they should do what ads tell them to do. The problem is they can not do this at all. Children are extremely ea

>the kids can learn quickly how to determine if they should do what ads tell them to do. The problem is they can not do this at all. Children are extremely easy to manipulate, and that is pretty much what advertising is.

ruleabidinguser 9y ago
As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.
- lightbyte 9y ago
  You personally might not be able to, but there is a lot of research that shows children can't always understand that they are watching an advertisement, and what that entails. That's why the US has lots of regulations regarding advertising to children.
  - 67726e 9y ago
    > That's why the US has lots of regulations regarding advertising to children. We have regulation on advertisements to children? That's a little surprising.
    - lightbyte 9y ago
      This one is more on the data collection side of advertising, but I'd say it's still relevant: https://en.wikipedia.org/wiki/Children%27s_Online_Privacy_Protection_Act https://en.wikipedia.org/wiki/Children%27s_Online_Privacy_Pr...
    - icebraining 9y ago
      https://www.ftc.gov/sites/default/files/documents/public_statements/advertising-kids-and-ftc-regulatory-retrospective-advises-present/040802adstokids.pdf https://www.ftc.gov/sites/default/files/documents/public_sta...
- wolco 9y ago
  I remember at that age understanding that ads are not truthful at a deep level and filtering them. I find it's much harder for me now. Everything seems like an ad now a days and I may not believe the message but having the money to pay for so many ads on expensive platforms gives me a different message. If a company can afford a superbowl ad it gives me the impression the product has resources behind it and I can assign a level of trust. Kids are better at filtering in some ways.
  - emodendroket 9y ago
    You're talking about the demographic who believes in Santa Claus, right?
    - sqeaky 9y ago
      In a Country that largely believes virgin birth and one very specific zombie. One crazy belief is not sign of universal insanity. Perhaps though it is a sign of susceptibility, which is what we seem to be talking about.
      - emodendroket 9y ago
        I just knew some smartass was going to liken Santa Claus to God.
        sqeaky 9y ago
        Both are fictional, believed by a large demographic and don't instantly signal insanity, just gullibility. Gullibility, which is what we were talking and why advertising to children is bad. If we started teaching our kids to do things like try to test for Santa they would be more likely to come to correct answers for the rest of their lives, and in general be less gullible.
        emodendroket 9y ago
        Whatever you say.
- emodendroket 9y ago
  Somehow I don't trust your own judgment of your ability as a child, especially when it is in contrast with the experience of most people and the findings of researchers.
  - ruleabidinguser 9y ago
    I recall it exactly. When you start to trust theory over reality I'm sure you've taken a bad turn.
    - emodendroket 9y ago
      Would you also say you're exceptionally modest?
    - batiudrami 9y ago
      Anecdotal evidence is not evidence! Especially anecdotal data reported by the subject. All you are showing is a fundemental misunderstanding of scientific process.
      - mcbits 9y ago
        Anecdotal evidence is evidence (hence the name). You just can't apply the usual statistical methods that assume the evidence was sampled perfectly randomly from an effectively infinite population. Empirical evidence rarely lives up to the theoretical requirements, either, but that doesn't stop science from progressing.
- Hermel 9y ago
  Good ads work on an emotional level. They work regardless of whether you know you can't trust then.
  - ruleabidinguser 9y ago
    That sounds like nonsense.
    - emodendroket 9y ago
      You will not find a single person in America who believes advertisements are a good neutral source of information, yet they still run them. They run them ever for products everyone has heard of and probably tried at some point. Why do you suppose that might be?
      - ruleabidinguser 9y ago
        I'm not saying ads are worthless, I'm saying they don't have control over you.
        emodendroket 9y ago
        I don't see how this is a response to what I said.
    - InitialLastName 9y ago
      It's all about name recognition. Ads work because they stick the advertiser's brand in your brain, along with some warm and fuzzy feelings. The next time you're hungry on the road, and there's a McDonald's across the street from a Burger King, whoever has your warmer and fuzzier feelings will win.
- mpeg 9y ago
  Do you interact with any kids lately? They're all absolutely obsessed with the latest thing that is being pushed on them. Minecraft, Pokemon Go, Star Wars...
  - emodendroket 9y ago
    To be fair you're describing a significant portion of the user base here as well.
- Broken_Hippo 9y ago
  Sure, in some ways, we all did - though I think most of us just got disappointed in a product or two or finally realized the ads weren't realistic. This wasn't the case with other things, though. I remember really liking Care Bears back in the 80's. My father was appalled when he took me to a movie - he said it was basically an add to get kids to buy the new line of toys. My brother, 11 years younger than I, had the same sort of thing with Power Rangers and then Pokemon. I don't have children and am not quite sure what the current modern version of this is, but I'm sure it is there. Adult versions abound. These aren't the things we can spot so easily, especially as children with little world experience.

ruleabidinguser 9y ago

As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.

lightbyte 9y ago
You personally might not be able to, but there is a lot of research that shows children can't always understand that they are watching an advertisement, and what that entails. That's why the US has lots of regulations regarding advertising to children.
- 67726e 9y ago
  > That's why the US has lots of regulations regarding advertising to children. We have regulation on advertisements to children? That's a little surprising.
  - lightbyte 9y ago
    This one is more on the data collection side of advertising, but I'd say it's still relevant: https://en.wikipedia.org/wiki/Children%27s_Online_Privacy_Protection_Act https://en.wikipedia.org/wiki/Children%27s_Online_Privacy_Pr...
  - icebraining 9y ago
    https://www.ftc.gov/sites/default/files/documents/public_statements/advertising-kids-and-ftc-regulatory-retrospective-advises-present/040802adstokids.pdf https://www.ftc.gov/sites/default/files/documents/public_sta...
wolco 9y ago
I remember at that age understanding that ads are not truthful at a deep level and filtering them. I find it's much harder for me now. Everything seems like an ad now a days and I may not believe the message but having the money to pay for so many ads on expensive platforms gives me a different message. If a company can afford a superbowl ad it gives me the impression the product has resources behind it and I can assign a level of trust. Kids are better at filtering in some ways.
- emodendroket 9y ago
  You're talking about the demographic who believes in Santa Claus, right?
  - sqeaky 9y ago
    In a Country that largely believes virgin birth and one very specific zombie. One crazy belief is not sign of universal insanity. Perhaps though it is a sign of susceptibility, which is what we seem to be talking about.
    - emodendroket 9y ago
      I just knew some smartass was going to liken Santa Claus to God.
      - sqeaky 9y ago
        Both are fictional, believed by a large demographic and don't instantly signal insanity, just gullibility. Gullibility, which is what we were talking and why advertising to children is bad. If we started teaching our kids to do things like try to test for Santa they would be more likely to come to correct answers for the rest of their lives, and in general be less gullible.
        emodendroket 9y ago
        Whatever you say.
emodendroket 9y ago
Somehow I don't trust your own judgment of your ability as a child, especially when it is in contrast with the experience of most people and the findings of researchers.
- ruleabidinguser 9y ago
  I recall it exactly. When you start to trust theory over reality I'm sure you've taken a bad turn.
  - emodendroket 9y ago
    Would you also say you're exceptionally modest?
  - batiudrami 9y ago
    Anecdotal evidence is not evidence! Especially anecdotal data reported by the subject. All you are showing is a fundemental misunderstanding of scientific process.
    - mcbits 9y ago
      Anecdotal evidence is evidence (hence the name). You just can't apply the usual statistical methods that assume the evidence was sampled perfectly randomly from an effectively infinite population. Empirical evidence rarely lives up to the theoretical requirements, either, but that doesn't stop science from progressing.
Hermel 9y ago
Good ads work on an emotional level. They work regardless of whether you know you can't trust then.
- ruleabidinguser 9y ago
  That sounds like nonsense.
  - emodendroket 9y ago
    You will not find a single person in America who believes advertisements are a good neutral source of information, yet they still run them. They run them ever for products everyone has heard of and probably tried at some point. Why do you suppose that might be?
    - ruleabidinguser 9y ago
      I'm not saying ads are worthless, I'm saying they don't have control over you.
      - emodendroket 9y ago
        I don't see how this is a response to what I said.
  - InitialLastName 9y ago
    It's all about name recognition. Ads work because they stick the advertiser's brand in your brain, along with some warm and fuzzy feelings. The next time you're hungry on the road, and there's a McDonald's across the street from a Burger King, whoever has your warmer and fuzzier feelings will win.
mpeg 9y ago
Do you interact with any kids lately? They're all absolutely obsessed with the latest thing that is being pushed on them. Minecraft, Pokemon Go, Star Wars...
- emodendroket 9y ago
  To be fair you're describing a significant portion of the user base here as well.
Broken_Hippo 9y ago
Sure, in some ways, we all did - though I think most of us just got disappointed in a product or two or finally realized the ads weren't realistic. This wasn't the case with other things, though. I remember really liking Care Bears back in the 80's. My father was appalled when he took me to a movie - he said it was basically an add to get kids to buy the new line of toys. My brother, 11 years younger than I, had the same sort of thing with Power Rangers and then Pokemon. I don't have children and am not quite sure what the current modern version of this is, but I'm sure it is there. Adult versions abound. These aren't the things we can spot so easily, especially as children with little world experience.