4 ms·

I haven't seen child-targets marketing from them in decades here in Canada. Where do you live and what do you see?

by dcwca 9y ago

elevensies 9y ago
Also in Canada, I just assumed they were still doing it -- I don't watch any children-targeted media so I wouldn't see it anyway. I think I saw an ad during the hockey game last night of a kid eating a McMuffin at night. But a quick look at their youtube channel and it seems they're still at it: https://www.youtube.com/watch?v=JWMQt_-w75Y https://www.youtube.com/watch?v=JWMQt_-w75Y
- freeflight 9y ago
  >I just assumed they were still doing it Can't really confirm that assumption, even outside of Canada where there's no regulation in place. Last time I remember McDonald's specifically marketing to children was in the 80's, since then they've changed their marketing approach several times focusing more on how "healthy" the food supposedly is or how it's locally sourced.
ced 9y ago
I don't know about other provinces, but "In Québec, the Consumer Protection Act prohibits commercial advertising directed at children under 13 years of age." https://www.opc.gouv.qc.ca/fileadmin/media/documents/consommateur/sujet/publicite-pratique-illegale/EN_Guide_publicite_moins_de_13_ans_vf.pdf https://www.opc.gouv.qc.ca/fileadmin/media/documents/consomm...
- wolco 9y ago
  I wasn't aware of that. Does that include toys or child related products? One could say that movies have turned into one long series of product placements.
  - ced 9y ago
    It seems to be pretty strict, eg. Example of prohibited advertising: The Rappido Company is advertising a remote-controlled toy car like one seen in an animated film. The advertisement is broadcast on Saturday morning on a TV channel for children during a cartoon program. The ad is in animated film format and shows a young boy who is thrilled to be operating his high-speed car. This ad would be prohibited. But there's no mention of product placement. I imagine that would be hard to account for.

I haven't seen child-targets marketing from them in decades here in Canada. Where do you live and what do you see?

by dcwca 9y ago

I haven't seen child-targets marketing from them in decades here in Canada. Where do you live and what do you see?

Also in Canada, I just assumed they were still doing it -- I don't watch any children-targeted media so I wouldn't see it anyway. I think I saw an ad during the hockey game last night of a kid eating a McMuffin at night. But a quick look at their youtube channel and it seems they're still at it: https://www.youtube.com/watch?v=JWMQt_-w75Y https://www.youtube.com/watch?v=JWMQt_-w75Y

freeflight 9y ago
>I just assumed they were still doing it Can't really confirm that assumption, even outside of Canada where there's no regulation in place. Last time I remember McDonald's specifically marketing to children was in the 80's, since then they've changed their marketing approach several times focusing more on how "healthy" the food supposedly is or how it's locally sourced.

ced 9y ago

I don't know about other provinces, but "In Québec, the Consumer Protection Act prohibits commercial advertising directed at children under 13 years of age." https://www.opc.gouv.qc.ca/fileadmin/media/documents/consommateur/sujet/publicite-pratique-illegale/EN_Guide_publicite_moins_de_13_ans_vf.pdf https://www.opc.gouv.qc.ca/fileadmin/media/documents/consomm...

wolco 9y ago
I wasn't aware of that. Does that include toys or child related products? One could say that movies have turned into one long series of product placements.
- ced 9y ago
  It seems to be pretty strict, eg. Example of prohibited advertising: The Rappido Company is advertising a remote-controlled toy car like one seen in an animated film. The advertisement is broadcast on Saturday morning on a TV channel for children during a cartoon program. The ad is in animated film format and shows a young boy who is thrilled to be operating his high-speed car. This ad would be prohibited. But there's no mention of product placement. I imagine that would be hard to account for.