Facebook isn't beating its biggest rival (yet). Google owns 54% of the digital ad market in the US, to Facebook's 20%. Social networking (just as Search for Go

Facebook isn't beating its biggest rival (yet). Google owns 54% of the digital ad market in the US, to Facebook's 20%. Social networking (just as Search for Google) is just data collection and distribution for its real product, ads. I wouldn't be surprised to see Comcast take a big bite of this market in the near future too (since they can now compete via data collection and distribution).