But to be crass, does your business really care about those users? Depending on your business model and target audience, spending a bunch of resources to optimi

But to be crass, does your business really care about those users? Depending on your business model and target audience, spending a bunch of resources to optimize your app in order to capture more low-income users might not make economical sense. Even if you would like to spend that time trying to optimize your application, my experience is that it's very difficult to get the mandate to do anything beyond spending a few hours on it when you could be spending that time making some new sellable feature.