If your the owner of a hot domain getting traffic and typeins from another brand, you have to walk a fine line with what you try to achieve. If you do want to s

If your the owner of a hot domain getting traffic and typeins from another brand, you have to walk a fine line with what you try to achieve. If you do want to sell it and get a payday, you have to play the negotiations right, because there is always the threat of them walking away and entering a UDRP proces. Lets say your too stubborn to know better and list your price at something incredibly high and unrealistic. In order for them to win the domain in a dispute process, all they need to do is prove a few things: (i) your domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights; and (ii) you have no rights or legitimate interests in respect of the domain name; and (iii) your domain name has been registered and is being used in bad faith. (http://www.icann.org/en/udrp/udrp-policy-24oct99.htm http://www.icann.org/en/udrp/udrp-policy-24oct99.htm) A panel of judges will go through the presented arguments and defense and award it to a winner. Of course, it will depend on each domain's individual circumstances, as well as what the current owner of the domain is using it for.