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They always (at least since 2007) had ads in the main search result column: http://searchengineland.com/search-ad-labeling-history-google-bing-254332 http://sea

• tyingq 10y ago
  Here's a pre-2007 result. It's still at the top, but across both columns. http://static1.businessinsider.com/image/4f2992c7eab8ea286900000b-1200/these-are-the-early-search-results-just-a-list-of-links-with-some-ads-on-the-sides-and-the-top.jpg http://static1.businessinsider.com/image/4f2992c7eab8ea28690... The point that they've slowly made changes over the years to make the ads look less like ads is very clear though. They've also generally done a lot of work to push the organic results down. It's very easy to find queries where there's no organic result showing above the fold, even on a fairly decent desktop monitor.