The article says: "When breakthrough thinking is needed, a fun, collaborative and supportive environment will generally yield better/faster results than the pr

The article says: "When breakthrough thinking is needed, a fun, collaborative and supportive environment will generally yield better/faster results than the pressure of sticks and carrots. This is especially important in the early days of a startup while the team is still figuring out a viable formula for the business." But it's assuming there is already a startup company that you've founded. I'm currently going through the agonizing process of filing for an S-Corp and setting up all the other legal structure to found a startup. Are there really people who would get a couple friends together and file all that paper work and pay all those fees then sit down and think "Hmm.. okay. Now what should we sell?" Even if you just have an idea for a fun product, if you aren't monetarily focused, I have no idea how you would get yourself through the whole process without considering a "viable business formula."