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How many prognosticators among us think that Google will end up buying one of the big ad-blocking companies out there? If acquired, this would be a coup for Wla
by jhatax 9y ago
How many prognosticators among us think that Google will end up buying one of the big ad-blocking companies out there? If acquired, this would be a coup for Wladimir Palant and folks like him. Currently, Adblock Plus allows us to uncheck the "Allow some non-intrusive advertising" option. If Google were to acquire said company (or similar offering), this ability to disallow non-intrusive advertising will be either hidden or removed entirely. If Google's properties are the only ones "allowed" through the filter, that's another case of monopoly power. Time will tell.
There is a silver lining for users here. If Google does go down this route, Firefox and Edge will eventually follow suit. This somewhat concerted action against intrusive ads will put a lot of pressure on ad agencies and content providers, which could be the impetus they need to rethink their ad delivery strategy to be more user-friendly.