"He said he spent about three years building a dozen prototypes before devising Juicero’s patent-pending press. In an interview with technology website Recode,

"He said he spent about three years building a dozen prototypes before devising Juicero’s patent-pending press. In an interview with technology website Recode, he likened his work to the invention of a mainstream personal computer by Apple’s Jobs. “There are 400 custom parts in here,” Evans told Recode. “There’s a scanner; there’s a microprocessor; there’s a wireless chip, wireless antenna.” Honestly, this right here, is probably indicative of a lot if true. Nothing says "effective engineering culture" like custom building parts for your innovative-unicorn-10x-juicer when you can get cloned Arduino parts from China. Wankery of the highest order.