This isn't a Google coming to Jesus moment and realizing ads are bad. No, this is getting out in front of the ad-blocking movement and proactively saving their

This isn't a Google coming to Jesus moment and realizing ads are bad. No, this is getting out in front of the ad-blocking movement and proactively saving their business model. Google has every incentive to make advertising on the web palatable for most everyone. If that means blocking some ads, then they need to do that.