So I'm guessing "stripping adds that provide a bad experience for users" is just code for "stripping adds not generating revenue for Google." A lot of other neu

So I'm guessing "stripping adds that provide a bad experience for users" is just code for "stripping adds not generating revenue for Google." A lot of other neutral add blockers block Google and hence Google needs to convince users to just let Google be their add filter. It's a risky move by Google and one made likely more out of need for themselves than need for their users. For all the wonders of Google it's still very much a one trick pony from a business standpoint. Anything that threatens their ad revenue is a very real threat to their business health. All the fun "side businesses" while very cool aren't exactly paying the bills.