When content blocking becomes first class citizen on all major browsers you can't go back. Offering a sub-par browsing experience which forces people to look at

When content blocking becomes first class citizen on all major browsers you can't go back. Offering a sub-par browsing experience which forces people to look at your ads is a surefire way to drive users to competitors. Unless you have some lobbying ace up your sleeve to force 'acceptable ads' as a standard to implement.