Google has to do something about ads IMHO. On the desktop it isn't so bad as we have extensions such as uBlock Origin but Chrome on Android is a truly awful exp

Google has to do something about ads IMHO. On the desktop it isn't so bad as we have extensions such as uBlock Origin but Chrome on Android is a truly awful experience on some sites. Just yesterday I tapped a news story from Google Now only to be greeted with a full screen and vibrating phone ad a few seconds after the story loaded. Totally unacceptable and from a story promoted by Google within Google Now! The big issue for Google is clearly conflict of interest. But like I and others have said something needs to be done to sort out the mess that is web advertising. We need industry standards on what is acceptable and anything that isn't gets blocked.