Hi greggman, I started ad sales using numerical techniques on the turn of the nineties. Our first hurdle was to bat off vexatious law suits brought by agencies

Hi greggman, I started ad sales using numerical techniques on the turn of the nineties. Our first hurdle was to bat off vexatious law suits brought by agencies, for copyright materials theft every time a major sent us the separations. All digital imposition - the layout of pages in final form to the n-up web offset affines that creates the cut pages in sequence from a running roller fold, indeed could require no manual intervention. (copy dot scanners captured and re digitized the pre stochastic screens of adverts) But I think you mean addressing the spots, or paginating what goes where. This is still actually manual for a ad network, if you mean deciding advert a never runs nearer than n pages to advert b, or ad y never runs in section k. Just the scale is inverted. And with it, pricing power, which is almost entirely buy side. I could easily flip a galley proof of the magazine pages laid out as they will run, in under a minute for all but the bulk ad titles like PCWorld.. That was the scrutiny I meant. Are there no tools to assist pre screening ad network proposed flows? I imagine, also, offensive adverts rarely have budget for impressions. I bet cutting the bottom 20% would solve most problems...