6 ms·
It's far more likely that Chrome's ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1
by pdog 10y ago
It's far more likely that Chrome's ad-blocking feature will be similar to the implementation of content blockers in Safari (introduced at a WWDC 2015 session)[1][2].
The new model for content blockers in Safari is faster and a lot more memory efficient because they're compiled into byte code. Content blockers are also more secure and better for privacy because they have no knowledge of the browsing that users are doing. The content-blocking rules are only provided by third parties.
Google is probably doing this because it makes their browser faster—not because of some wild conspiracy to show more advertisements.
[1]: https://developer.apple.com/library/content/documentation/General/Conceptual/ExtensibilityPG/ContentBlocker.html https://developer.apple.com/library/content/documentation/Ge...
[2]: https://developer.apple.com/videos/wwdc/2015/?id=511 https://developer.apple.com/videos/wwdc/2015/?id=511
- SquareWheel 10y agoYou're being downvoted, but I'd actually agree. My guess is this idea originated from the Chrome team in an effort to improve the browsing experience. Google rarely makes unilateral decisions from the top down to product teams. They mostly operate independently.
- HappyTypist 10y agoThat's true, but every Googler knows how much of their pay check and RSUs come from ad revenue.
- iainmerrick 10y agoGoogle rarely makes unilateral decisions from the top down to product teams. Apart from shutting them down.
- runeks 10y agoTo be fair, relying on product teams to shut themselves down, in case they've hit a dead-end, probably wouldn't work.
- TillE 10y agoActually, why not? It's not like the employees get fired. You generally know when you're working on a crappy product.
- atsaloli 10y agoGoogle Reader was a fantastically useful product for me. Not "crappy" at all.
- toyg 10y agoThat's the point parent is making: the Reader team probably wouldn't have opted for shutting down, and they would have been right.
- phasmantistes 10y agoThe reader team didn't exist (and hadn't for years) at the time the decision was made to shut it down.
- mseebach 10y agoIt's pretty clear that Google's strategy is that making the web better for everyone and everything is what will grow their ad business long term, rather than violently shoving as many ads as possible into their users faces as fast as possible. It's also pretty clear that they are capable of pursuing a long term strategy over chasing short-term cash.
- yomly 10y agoBit like how Bezos said if something is going to canniblize your business, you may as well be the one doing it
- _jal 10y agoPretty sure that line predates anyone paying attention to Bezos. It is a natural implication of the disruption model of product design, and was discussed heavily in terms of changes in the computer industry before the web existed, let alone Amazon.
- sqeaky 10y agoNone of that changes the usefulness or correctness of the idea. If a new tech comes along that destroys your business, you should invest in that tech or you risk becoming blockbuster while Netflix rises. If Blockbuster had taken its opportunity to buy netflix or build a competitor it would still be in business today. Same thing with all those oil companies becoming energy companies. Solar and wind are displacing coal and oil, and all the big energy companies are in on it. They don't look at risk of going under soon.
- tyingq 10y agoIt also doesn't hurt that Google will be able to control what is considered an "ad" and what isn't. Are Google product listings ads? Google flight results? Featured destinations?
- ouid 10y ago
- accountyaccount 10y agoI'm pretty certain they can do both. Ads on Google.com are generally text based, so fast. Ads on the AMP platform are generally static, also fast.
- deleted 10y ago[deleted]
- draw_down 10y agoIt's not really a conspiracy, it's their whole business model. But, I have no opinion on whether the implementation will resemble Safari's or not.