Google is an ad network, not an ad agency. All ads should meet the Initial Better Ads Standards at the very least, we're not talking about creative quality here

Google is an ad network, not an ad agency. All ads should meet the Initial Better Ads Standards at the very least, we're not talking about creative quality here, we're talking about reducing user pain that things like fullscreen ads, autoplays, popups... create. It's a good start, but consumers deserve a better ad experience for approved formats too.