[random marketing advice from internet] Psychologically people will not admit to failing, they will blame the product instead and most won't be wanting to spea

[random marketing advice from internet] Psychologically people will not admit to failing, they will blame the product instead and most won't be wanting to speak to anybody about it. I might be over-generalising, but many techies prefer to avoid telephone calls. There isn't much you can do about past subscribers to your free trial. Possibly a bulk email about a "new version". You could revamp your website, include your bit about "Powerful Product requires some learning curve to become proficient." AND include a video to developing a mobile app with your product. I would go about this by coming up with an example mobile app, then video tape the entire spiel as you would do it over the phone, but this time to a video. Make it easy for new users as well as returning users (invited by above email) to follow along. Then include in the video an invitation to call for "your complimentary one-on-one ramp up session". It would be an idea to update your app as well. Include the link to the video, etc in the splash screen. If possible detect when a session has been exited quickly and display the offer of consulting. I would even go as far as suggesting that you recruit a friend who has never used your product to have a go and video their attempt, etc. You could even then come to their aid. In the past usability studies often used videos to identify problems with products, you could go further and use it not just to improve your product, but to also demonstrate its ease of use.