Their example of 'shared it with marketing companies, including a San Francisco firm called Segment whose website offers to "collect all or your customer custom

Their example of 'shared it with marketing companies, including a San Francisco firm called Segment whose website offers to "collect all or your customer customer data and send it anywhere."' Thats just an analytics provider.. I wonder if this claim is true, based on that example. Bose could just be collecting app logins, crashes, looking for usability pain-points, etc. Consulting agencies just throw that crap everywhere because it sounds good to a client.