Yes, but isn't the article basically saying you could buy a cheaper non-Ferrari and do a little work on it to make it comparable to a Ferrari? And in the end, i

Yes, but isn't the article basically saying you could buy a cheaper non-Ferrari and do a little work on it to make it comparable to a Ferrari? And in the end, it would be cheaper than buying the Ferrari outright. I think the premise is reasonable. Why do you need a $5000 Ferrari? Is it to transport you from one place to another? Because then another car would do. And I think that's what this article is saying about these companies. They believe they can ignore all those Ferrari devs out there because they can build their own that will reasonably do the same thing at a price that is "suitable" for the company's needs. EDIT: typo