I like how you're so optimistic that you imagine somebody actually checked the elasticity when considering this tax. I'd have guessed a big enough tax might ma

I like how you're so optimistic that you imagine somebody actually checked the elasticity when considering this tax. I'd have guessed a big enough tax might make natural juice more competitive. I don't think you have many people who'd prefer Fanta over a natural, carbonated juice - at the same price.