Indeed! And at the $400 price point you could purchase a superb blender or a good one and save $ (blender drawbacks may be the cleaning and grocery shopping whe

Indeed! And at the $400 price point you could purchase a superb blender or a good one and save $ (blender drawbacks may be the cleaning and grocery shopping when viewed as customer for Juicero who is contemplating switching) but it's far more versatile beyond the context of just consuming produce in liquid or near-liquid/smoothie form.