https://www.vox.com/new-money/2017/4/19/15357290/juicero-400-machine-hands https://www.vox.com/new-money/2017/4/19/15357290/juicero-400... 'Juicero’s business

https://www.vox.com/new-money/2017/4/19/15357290/juicero-400-machine-hands https://www.vox.com/new-money/2017/4/19/15357290/juicero-400... 'Juicero’s business plan reads like a pitch-perfect parody of contemporary startup culture. One investor told Bloomberg that Juicero was building a “platform” for a new model of food delivery. ...The technology is mostly superfluous from the customer’s perspective. But the technology dimension was crucial for fundraising. As one investor put it to Bloomberg, “Their venture firm wouldn’t have met with [Juicero founder Doug] Evans if he were hawking bags of juice that didn’t require high-priced hardware.”'