https://www.fidelity.com/mutual-funds/investing-ideas/index-funds https://www.fidelity.com/mutual-funds/investing-ideas/index-... This is obviously a Fidelity

https://www.fidelity.com/mutual-funds/investing-ideas/index-funds https://www.fidelity.com/mutual-funds/investing-ideas/index-... This is obviously a Fidelity marketing spiel...but it's not a lie...Fidelity's active funds (which they made their name on) are definitely more expensive than Vanguard, but if you buy their passive index funds, you basically get equivalent expense ratios. (Same is true at Schwab.) And IMO, their website is far better than Vanguard's. I'll give Vanguard credit for jump starting passive investing for the little guy, but they aren't significantly different than their competition anymore.