Anybody else get flashbacks to the Tom Hanks movie Big where using the mentality of a kid renders all the focus group and marketing analytic charts, well, kind

Anybody else get flashbacks to the Tom Hanks movie Big where using the mentality of a kid renders all the focus group and marketing analytic charts, well, kind of irrelevant. "Who wants to play with a building?" correlates to "Why don't I just squeeze this weird Capri-Sun pack thingy into the cup?" pretty nicely to me. Neat to see this, kind of humorous in a non-catastrophic way. It's not like the machine catches fire or explodes. This is...just life.