Yes, but they're also out $400 on every customer. And those customers can now very easily switch to a different juice provider without losing any "investment" t

Yes, but they're also out $400 on every customer. And those customers can now very easily switch to a different juice provider without losing any "investment" they made in hardware. I can't find any info on their site about subscription pricing (always a red flag) but this whole thing seems absurdly stupid. I'd be amazed if they managed to scale this in such a way that shipping refrigerated juice to individual customers is more affordable than people picking it up in the store/receiving it with their normal grocery order.