Business is market [1] + product [2]. Don't start with product, start with market. [1] Market is a group of people whom you can reach and who have a problem yo

Business is market [1] + product [2]. Don't start with product, start with market. [1] Market is a group of people whom you can reach and who have a problem you could probably solve. [2] Product is whatever thingamajig that solves the problem market has. Probably software, but don't force it.