Newspapers sell ads based on impressions. Similarly, reporters want more readers to see their work. Better Facebook surfacing = more clickthroughs to newspaper

Newspapers sell ads based on impressions. Similarly, reporters want more readers to see their work. Better Facebook surfacing = more clickthroughs to newspaper content. More clickthroughs = more readers, more ad impressions. More readers also = greater pool of potential conversion to print subscribers, email newsletter signups, etc. Better surfacing also = greater brand awareness. So yes there are both quantifiable revenue benefits + less quantifiable but still important journalism & marketing benefits.