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Can someone please give me perspective? Does the newspaper increase/decrease revenue with better surfacing? If so, how much? Or conversely, if they don't both
by losteverything 9y ago
Can someone please give me perspective?
Does the newspaper increase/decrease revenue with better surfacing?
If so, how much? Or conversely, if they don't bother tracking this (& spend $ on a human resource ) will there be any appreciable decrease in revenue.
Or is this one person asking the world, "hey, have you also seen this?"
- carrier_lost 9y agoNewspapers sell ads based on impressions. Similarly, reporters want more readers to see their work. Better Facebook surfacing = more clickthroughs to newspaper content. More clickthroughs = more readers, more ad impressions. More readers also = greater pool of potential conversion to print subscribers, email newsletter signups, etc. Better surfacing also = greater brand awareness. So yes there are both quantifiable revenue benefits + less quantifiable but still important journalism & marketing benefits.