Sure, but brand and name can be very very important. And mission and direction is important to get right at the start for any group to know its purpose. Unless

Sure, but brand and name can be very very important. And mission and direction is important to get right at the start for any group to know its purpose. Unless you expect it to emerge on its own adhocraticly. Which of course it could do...but maybe it's a risk to leave it unspecified. And rebel rejects is a powerful force to tap. And I get if you don't want to align with that brand. We'll try to be inclusive but we got to preserve our roots, right? Lest we end up becoming the thing we are rebelling against :)