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That it takes industry longer than you expected for it to move on to the next new thing. I made this mistake in 2012 thinking that my product would no longer b
by danieltillett 10y ago
That it takes industry longer than you expected for it to move on to the next new thing.
I made this mistake in 2012 thinking that my product would no longer be wanted by 2016 and so didn't invest in expanding sales. 2017 has arrived and our sales are at an all time high and I have no idea when the market will start to decline. I lost a huge amount of money getting this wrong.
In my defence eveyone else in our industry thought the same thing and made the same mistake.
- monk_e_boy 10y agoIndustry loves a solution that works. If your grassroots customers are happy they'll tell people. Keep it cheap and keep it good.
- infinite8s 10y agoRegarding your particular circumstances, is it because sequencing centers are slow to upgrade to the newest sequencing technology (probably because the investment in the last-generation is so large)?
- danieltillett 10y agoNo. It is because the next-gen sequencers just don't do what the old sequencers (sanger) do (sequence small regions of DNA at high accuracy). The new machines can sequence a whole genome, but if you only want to look at small part of a genome then there is no replacement for Sanger sequencing. Another surprising reason is the OEM manufacturer of the instrument (hitachi) basically over engineered the machines and built a tank. The machines just keep running and running.