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I would say: be patient and determined. 1. Your idea and your software will probably not be aligned to your market needs at first; 2. Go out and talk to your
by altharaz 9y ago
I would say: be patient and determined.
1. Your idea and your software will probably not be aligned to your market needs at first;
2. Go out and talk to your customers;
3. Do not just focus on code;
4. When your customer really needs something that is not in your software, do not hesitate to bill this customer for special developments: it will finance the feature for all your customers and keep your feet on the ground;
5. CIO are overstretched by sales rep, so B2B sales cycles can be really long (at least in France).
Disclaimer: CEO of a French Cybersecurity software company.
French market is known to prefer service over software and "On Premise software" over "SaaS". As a result, we switched from SaaS mode to On Premise, and we started with Penetration Testing to join the end of the month.
While my advices might not be the best, we are in our third year of business and should finally reach profitability :)