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The inability to formulate a one-sentence product description is a symptom of an imprecise product strategy. It's not a case of "in spite of it". A mature & re
by ak39 10y ago
The inability to formulate a one-sentence product description is a symptom of an imprecise product strategy. It's not a case of "in spite of it".
A mature & reliable product strategy (who you're targeting, what differentiated value you're adding to your targets etc) will automatically yield that one-sentence.
No art about wordsmithing. All about a valuable product.
- mconnolly 10y agoSort of, but for highly complex systems (take something like real estate for example) describing it in this way is difficult not because of lack of product and targeting knowledge, but because the customer is so far behind in their knowledge of how the process works.