I don't think it's either/or. You can make a "flashy" (in the sense of Buzzfeed) without it being burdened by huge amounts of js. Likewise, monetized sites are

I don't think it's either/or. You can make a "flashy" (in the sense of Buzzfeed) without it being burdened by huge amounts of js. Likewise, monetized sites are still frequently not like Wikipedia or HN.