This is an old trick. It works much better to test the viability on people in your social circle than random strangers on the internet. Cheaper, too. If you a

This is an old trick. It works much better to test the viability on people in your social circle than random strangers on the internet. Cheaper, too. If you are trying to sell to people entirely outside your social circle, the probability is that you don't know enough about the field to penetrate it - not without a lot of extra effort (compared to something you know about). It also drastically increases the likelihood that your brilliant ideas are moot or unwanted. Yes, you could find that out this way, but you might not - you might not even know what search terms to use, or the ads for them might be very expensive. If you don't have a social circle, ditto. FTR, I pre-launched Freckle exclusively to our blog readers/twitter followers and we got 900 email addresses, which led to $1300 the first month post-30 day trials, never spending a penny or chasing after random strangers on the internet. Doing the same again for Charm (http://charmde.sk http://charmde.sk). I'll be writing about this specifically in the next week over on my biz blog, btw: http://unicornfree.com http://unicornfree.com