I was hoping they were open sourcing tools to aid in building AR applications, too bad. This is just a tool for marketers essentially. It's actually a rather s

I was hoping they were open sourcing tools to aid in building AR applications, too bad. This is just a tool for marketers essentially. It's actually a rather smart move for Facebook in competing with Snapchat. Snapchat was building these camera effects for brands and charging a premium for it. Facebook has taken this a step further, now allowing brands to build their own effects for Facebook's platform, thereby taking a bite from one of Snapchat's business models. For those complaining about this being a waste of effort, realize that others use these type of features in camera apps a lot, therefore there's a proven market for it. Sure, this might not advance society much perhaps, but it makes plenty of sense business-wise. Direct your anger towards those who like taking selfies with cat faces.