As someone who often has to distill ideas and words down to convey a message. I would say try to focus on the "emotion" more than functionality. Emotion>reason/

As someone who often has to distill ideas and words down to convey a message. I would say try to focus on the "emotion" more than functionality. Emotion>reason/facts in these sort of situations. What is the "frustration" your product solves for developers, appeal to that. Everyone wants their frustrations solved, just thinking about it is soothing. Things that stand out in your statement to me already are "powerful" and "developers". Also if a layman asked why your product is powerful for developers what would you say? Good luck! I always enjoyed these sorts of problems.