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> There's no question the long goal for corporate AR is to digitize the entire physical world, catalog it, and then sell outrageously effective ad inventory aga

> There's no question the long goal for corporate AR is to digitize the entire physical world, catalog it, and then sell outrageously effective ad inventory against everything that we see. That's too far away to be able to predict accurately and it all rests on the lynchpin of the masses being interested in augmented reality. Although slightly different, this was the case when computers were brought to the mass market. People didn't drop their real lives to become fully immersed in the digital world. Sure there is the minority of societal outcasts that spend their entire waking lives immersed, but that's all they are: a minority. Of course, most things are on the uptrend to becoming "digitized" in the sense that everything you could ever need is online, but it's been a very slow course. The average Joe barely even comes close to using the internet to its fullest potential. What makes you think something as complex and convoluted as AR (not to mention expensive) will be any different?

aresant 9y ago
"The average Joe barely even comes close to using the internet to its fullest potential. What makes you think something as complex and convoluted as AR (not to mention expensive) will be any different?" I think that AR will become as ubiquitous as our phones because all of the core functionality on a phone will be better on AR. Instant alerts in my peripheral vision (again a non-obtrusive display is crucial)? Call up directions while driving with cortana / siri and have lay over unobtrusively? Watch TV on a 100" screen anywhere? All things that I've done / played with in Hololens demos, all amazing, all "no question" will be massively adopted when they get the form factor correct. Heck just look at a current app like SNAP - already on 50%+ of phones of 18-24 year olds - is a perfect app use case. Camera, stories, sharing - all better and more accessible in AR. And they're already demonstrating the desire / utility of AR via "filters" and their new "World Lenses" release today. Want that bunny rabbit filter on all day as your "look"? Done. Want it only accessible to your co-workers and not your boss, cool set it and forget it as long as the device knows your social graph.
- stagbeetle 9y ago
  You've only proven my case. That's a lot of functionality, and there is a market for this functionality, however this market isn't the mass market. Like computers, phones are also barely used to their full capacity. There is a quote about how we have the most powerful tools and the largest repository of information all at our fingertips, yet we concede to our whims and spend it on frivolities (see: usage of social media and mobile games vs. non-entertainment apps). The regular consumer does not give a shit about any of this supposed functionality of AR. You can tell them "oh it'll have this, and instant alerts will be unobtrusive, and the UI, it'll be optiimized to hell and back!" But, these are weightless promises. Consumer phones haven't even gotten to the point of seamlessness and great UX (though Apple is coming close). Snapchat is simple, AR is most definitely not. This is an adoption problem. You can't keep throwing features at it and believe the problem will fix itself.
  - wlesieutre 9y ago
    You don't need customers to "use AR to its full capacity" though. You need them to use one or two pieces of it enough to justify the device. Sure, the early iterations might be more like Blackberry popularizing email-on-the-go for a small segment of the market. Not everybody needed that. But by now pretty much everyone has found at least one aspect of smartphones that they've come to depend on. Does my mom use her smartphone to its full capacity? Certainly not! There are thousands of apps she's never even seen, some of which can do pretty great stuff! But she checks her email, organizes recipes, and takes pictures of her dog, and that's what she has the phone for. Heck, I don't either. If anything I'm trying to use my phone for less stuff, but I'm still glad I have it.
    - stagbeetle 9y ago
      Then this goes back to the "what does AR offer that a smartphone doesn't already?" "Are these features enough to get people to switch to AR?" From the sound of it, AR is just a mobile OS port.
      - wlesieutre 9y ago
- Applejinx 9y ago
  >Call up directions while driving with cortana / siri and have lay over unobtrusively? It's the future. Why would you be driving? You'll be in a self-driving car, bored. That's AR time. Isn't it?

aresant 9y ago

"The average Joe barely even comes close to using the internet to its fullest potential. What makes you think something as complex and convoluted as AR (not to mention expensive) will be any different?" I think that AR will become as ubiquitous as our phones because all of the core functionality on a phone will be better on AR. Instant alerts in my peripheral vision (again a non-obtrusive display is crucial)? Call up directions while driving with cortana / siri and have lay over unobtrusively? Watch TV on a 100" screen anywhere? All things that I've done / played with in Hololens demos, all amazing, all "no question" will be massively adopted when they get the form factor correct. Heck just look at a current app like SNAP - already on 50%+ of phones of 18-24 year olds - is a perfect app use case. Camera, stories, sharing - all better and more accessible in AR. And they're already demonstrating the desire / utility of AR via "filters" and their new "World Lenses" release today. Want that bunny rabbit filter on all day as your "look"? Done. Want it only accessible to your co-workers and not your boss, cool set it and forget it as long as the device knows your social graph.

stagbeetle 9y ago
You've only proven my case. That's a lot of functionality, and there is a market for this functionality, however this market isn't the mass market. Like computers, phones are also barely used to their full capacity. There is a quote about how we have the most powerful tools and the largest repository of information all at our fingertips, yet we concede to our whims and spend it on frivolities (see: usage of social media and mobile games vs. non-entertainment apps). The regular consumer does not give a shit about any of this supposed functionality of AR. You can tell them "oh it'll have this, and instant alerts will be unobtrusive, and the UI, it'll be optiimized to hell and back!" But, these are weightless promises. Consumer phones haven't even gotten to the point of seamlessness and great UX (though Apple is coming close). Snapchat is simple, AR is most definitely not. This is an adoption problem. You can't keep throwing features at it and believe the problem will fix itself.
- wlesieutre 9y ago
  You don't need customers to "use AR to its full capacity" though. You need them to use one or two pieces of it enough to justify the device. Sure, the early iterations might be more like Blackberry popularizing email-on-the-go for a small segment of the market. Not everybody needed that. But by now pretty much everyone has found at least one aspect of smartphones that they've come to depend on. Does my mom use her smartphone to its full capacity? Certainly not! There are thousands of apps she's never even seen, some of which can do pretty great stuff! But she checks her email, organizes recipes, and takes pictures of her dog, and that's what she has the phone for. Heck, I don't either. If anything I'm trying to use my phone for less stuff, but I'm still glad I have it.
  - stagbeetle 9y ago
    Then this goes back to the "what does AR offer that a smartphone doesn't already?" "Are these features enough to get people to switch to AR?" From the sound of it, AR is just a mobile OS port.
    - wlesieutre 9y ago
Applejinx 9y ago
>Call up directions while driving with cortana / siri and have lay over unobtrusively? It's the future. Why would you be driving? You'll be in a self-driving car, bored. That's AR time. Isn't it?