Definitely - we take a lot of inspiration from other products we've built. We saw first-hand from our last 6 years in the video space how many publishers are ba

Definitely - we take a lot of inspiration from other products we've built. We saw first-hand from our last 6 years in the video space how many publishers are basically blind when it comes to their video streaming. Intuitively, if you're going to build a business around online video, you should probably measure and monitor your online video - but it's hard to do well. Our goal is to make it simple.