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Thanks! Answers below. > 1. Can you give me an example of how a company would use Mux? I can't quite grasp that from this page alone + looking through your hom
by jon_dahl 9y ago
Thanks! Answers below.
> 1. Can you give me an example of how a company would use Mux? I can't quite grasp that from this page alone + looking through your homepage. Are you hosting video? Plugging into 3rd parties for metrics?
We don't host video. We monitor video players (web, mobile, TV, etc.) to understand when problems happen, like rebuffering or slow load time. The best analogy is probably something like NewRelic: NewRelic helps companies understand their application performance, and we help companies understand the performance of their video streaming.
> 2. Is Zencoder still around? How did your successes / failures there translate into Mux, both from a tech / product standpoint & a management / operations standpoint.
Yep - we aren't involved anymore, but Zencoder is still a great product and a great business. We learned a lot there, and when we decided to tackle analytics, we built the product that we wish we'd had to optimize and validate other tools we've built (like Zencoder and Video.js).
> 3. You discuss how Netflix is only the size of a more niche channel like Discovery. Even so, it's large in the realm of online video - how do you aim to protect your product / strategy from being swallowed up or replicated from Youtube or Netflix, who are big fish even in the cable / satellite video world & even bigger in the smaller pond of online video?
Netflix and YouTube are definitely the giants right now, and are both great companies. Two thoughts on this. First, we think the universe of online video is still significantly bigger than these two, and that the growth of the entire online video ecosystem means there is still a huge opportunity to be hand. Second, we (philosophically) think the world is a better place if media is decentralized, and we want to bring Netflix-grade sophistication to everyone else in the market, large or small.