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"...the company is paying upwards of $10,000 per day to maintain the various search terms." I'm assuming this is a guess in pay-per-click numbers? I understand
by pixelbath 16y ago
"...the company is paying upwards of $10,000 per day to maintain the various search terms."
I'm assuming this is a guess in pay-per-click numbers? I understand the PPC cost itself might be very high, but is this just (one of many) mis-descriptions by the story?
"Louisiana Gov. Bobby Jindal slammed BP for its PR efforts..." $50m spent on PR != $50m that would have been used for cleanup. Just like the government, a company is capable of spending its money and resources in more than one place at a time.